User Interface

The user interface is the user’s interaction with a website or application using a digital device.


What Is User Interface?

The user interface is the key to a successful website. The entire function of an eCommerce site depends on how well its user interface works. The better the UI, the more likely it will satisfy users’ needs and meet their expectations.

User Interface is basically the overall look and vibe that a website provides. It includes the design, layout, form, color scheme, functionality, and more. These elements have a profound impact on users’ experience with a site or app, which in turn directly affects the success rate of a business. So you must ensure that your site or app has a good UI design to help bring your users back to your site or app.

Why Does User Interface and User Experience Matter?

Most users will never tell you that they don’t understand how to use your product. Instead, they’ll simply stop using it. They’ll never pay for it, refer it, or even talk about it again. Their only indication that something was wrong is that they didn’t do what you wanted them to do. It’s the ultimate test of how well you’ve designed the user interface and user experience. 

The way things are displayed and arranged can make or break the impression that users have of your product. It can also have a big impact on how likely they are to use it regularly in the future.

Good user interface design is one of the easiest ways to have a positive impact on your conversion rate.

Features of a Good UI

What a great user interface is, and what makes it that way, is a little abstract. There are a lot of components to an exemplary user interface — things like ease of use, aesthetics, and self-explanatory navigation need to be present to create a great user experience.

Designing an excellent user interface (UI) for your product is different from designing a great product. You need to consider both the functional and emotional aspects of a design to ensure that it is intuitive, attractive, and easy to use.

Trying to get your point across in fewer than five seconds of someone’s time is no easy task, but if you can accomplish it, you’re well on your way to creating an effective UI (user interface).

The following tips will help you make that happen:

  1. Focus on what people are actually looking for! A home page is not the place to show off every single product or service you offer. Focus on the one that will help drive users to your main sales or conversion goal.

  2. Use your top navigation to create a visual hierarchy! The path users take through a website will be different for each person, so use the top navigation bar to provide clear directions for users to follow. This can be done by using color, font size, and more.

  3. Keep it simple! The best user interfaces don’t try too hard — keep things clean and simple by using visual cues instead of text-heavy blocks of information.

Make it responsive! If your application is accessible across all kinds of devices, make sure it’s responsive and adapt to the targeted device.